{"id":3806,"date":"2022-10-13T20:11:25","date_gmt":"2022-10-13T20:11:25","guid":{"rendered":"https:\/\/squadsociallab.com.br\/blog\/?p=3806"},"modified":"2022-10-14T20:26:52","modified_gmt":"2022-10-14T20:26:52","slug":"marketing-de-influencia-o-que-e","status":"publish","type":"post","link":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/","title":{"rendered":"Marketing de Influ\u00eancia: O que \u00e9?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3806\" class=\"elementor elementor-3806\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48db4ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48db4ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-309bfea1\" data-id=\"309bfea1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a29dd6 elementor-widget elementor-widget-text-editor\" data-id=\"7a29dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h1><b>Marketing de Influ\u00eancia: O que \u00e9?<\/b><\/h1>\n<p><b>Marketing de Influ\u00eancia<\/b><span style=\"font-weight: 400;\"> como o pr\u00f3prio nome j\u00e1 diz \u00e9 a uni\u00e3o do marketing com influ\u00eancia, <\/span><b>mas qual influ\u00eancia?<\/b><span style=\"font-weight: 400;\"> Explicamos tudo neste blog!<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>O que \u00e9 Marketing de Influ\u00eancia?<\/b><\/h2>\n<figure id=\"attachment_3835\" aria-describedby=\"caption-attachment-3835\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-3835\" src=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?resize=860%2C477&#038;ssl=1\" alt=\"O que \u00e9 Marketing de Influ\u00eancia?\" width=\"860\" height=\"477\" srcset=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?resize=1024%2C567&amp;ssl=1 1024w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?resize=768%2C426&amp;ssl=1 768w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?resize=1536%2C851&amp;ssl=1 1536w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?resize=400%2C222&amp;ssl=1 400w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?resize=700%2C388&amp;ssl=1 700w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-Marketing-de-Influencia_.jpg?w=1720&amp;ssl=1 1720w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption id=\"caption-attachment-3835\" class=\"wp-caption-text\">O que \u00e9 Marketing de Influ\u00eancia?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Marketing de Influ\u00eancia \u00e9 a uni\u00e3o das <\/span><b>estrat\u00e9gias de marketing<\/b><span style=\"font-weight: 400;\"> com a influ\u00eancia que neste caso, dos influenciadores digitais, t\u00eam sobre seu p\u00fablico, gerando <\/span><b>engajamento<\/b><span style=\"font-weight: 400;\"> nas redes sociais.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 basicamente um termo usado na \u00e1rea de marketing quando se refere a a\u00e7\u00f5es de estrat\u00e9gias de marketing pensadas para<\/span><b> campanhas feitas com influenciadores digitais<\/b><span style=\"font-weight: 400;\">, para gerar engajamento, converter em vendas, ou mesmo gerar novos contatos para a marca.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Pra que serve o Marketing de Influ\u00eancia?<\/b><\/h2>\n<figure id=\"attachment_3836\" aria-describedby=\"caption-attachment-3836\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-3836\" src=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?resize=860%2C573&#038;ssl=1\" alt=\"Pra que serve o Marketing de Influ\u00eancia?\" width=\"860\" height=\"573\" srcset=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?resize=400%2C267&amp;ssl=1 400w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pra-que-serve-o-Marketing-de-Influencia_.png?w=1720&amp;ssl=1 1720w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption id=\"caption-attachment-3836\" class=\"wp-caption-text\">Pra que serve o Marketing de Influ\u00eancia?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Voc\u00ea alguma vez j\u00e1 <\/span><b>comprou<\/b><span style=\"font-weight: 400;\"> algum produto ou servi\u00e7o por <\/span><b>indica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>influ\u00eancia<\/b><span style=\"font-weight: 400;\"> de algu\u00e9m que voc\u00ea conhecia?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Somos <\/span><b>influenciados<\/b><span style=\"font-weight: 400;\"> e <\/span><b>influenciamos<\/b><span style=\"font-weight: 400;\"> opini\u00f5es e decis\u00f5es a todo momento, e hoje com a normaliza\u00e7\u00e3o das redes sociais no dia a dia conseguimos compartilhar e opinar para <\/span><b>milhares de pessoas<\/b><span style=\"font-weight: 400;\"> ao mesmo tempo ou para <\/span><b>pequenos grupos seletos<\/b><span style=\"font-weight: 400;\"> de nosso interesse.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Um Influenciador Digital usa de seu <\/span><b>poder de influ\u00eancia<\/b><span style=\"font-weight: 400;\"> atrav\u00e9s das redes sociais para se conectar com seu p\u00fablico de uma forma muito mais <\/span><b>interativa<\/b><span style=\"font-weight: 400;\"> e pr\u00f3xima do que a pr\u00f3pria marca tem para se comunicar.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sendo assim, \u00e9 muito melhor atrav\u00e9s deles fazer uma <\/span><b>ponte<\/b><span style=\"font-weight: 400;\"> entre sua <\/span><b>marca<\/b><span style=\"font-weight: 400;\"> e o <\/span><b>p\u00fablico<\/b><span style=\"font-weight: 400;\"> influenciado, utilizando o <\/span><b>marketing de influ\u00eancia<\/b><span style=\"font-weight: 400;\"> para alcan\u00e7ar resultados.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>O que dizem as pesquisas sobre marketing de influ\u00eancia?<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Segundo uma pesquisa realizada em 2022, pela <\/span><b>HubSpot <\/b><span style=\"font-weight: 400;\">\u201cState of Inbound Marketing Trends 2022\u201d:<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>70% <\/b><span style=\"font-weight: 400;\">das empresas da Am\u00e9rica Latina tem pretens\u00e3o de <\/span><b>aumentar os seus investimentos<\/b><span style=\"font-weight: 400;\"> em redes sociais;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">71% dos consumidores dizem confiar na opini\u00e3o dos influencers sobre produtos e servi\u00e7os;<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Uma <\/span><b>pesquisa<\/b><span style=\"font-weight: 400;\"> realizada pelo <\/span><b>Instituto Qualibest<\/b><span style=\"font-weight: 400;\"> revela que:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>71%<\/b><span style=\"font-weight: 400;\"> das pessoas <\/span><b>seguem influenciadores<\/b><span style=\"font-weight: 400;\">, dessas pessoas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>73%<\/b><span style=\"font-weight: 400;\"> j\u00e1 <\/span><b>compraram algum produto<\/b><span style=\"font-weight: 400;\"> que foi recomendado por algum influenciador.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">E ainda, um <\/span><b>estudo realizado pela UOL<\/b><span style=\"font-weight: 400;\">, tem <\/span><b>n\u00fameros parecidos<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>76%<\/b><span style=\"font-weight: 400;\"> dos consumidores<\/span><b> j\u00e1 compraram<\/b><span style=\"font-weight: 400;\"> algum servi\u00e7o ou produto que foi <\/span><b>recomendado por algum influencer<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>82%<\/b><span style=\"font-weight: 400;\"> dessas pessoas viram que os conte\u00fados estavam <\/span><b>marcados como publicidade<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Portanto, s\u00f3 com algumas dessas pesquisas j\u00e1 \u00e9 poss\u00edvel concluir o<\/span><b> qu\u00e3o importante \u00e9 a opini\u00e3o das pessoas na internet<\/b><span style=\"font-weight: 400;\">, imagina ainda a opini\u00e3o de quem possui relev\u00e2ncia no assunto, ou nicho da sua marca, por exemplo.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Como o Marketing Digital influencia?<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><b>marketing digital<\/b><span style=\"font-weight: 400;\"> est\u00e1 por tr\u00e1s de toda a <\/span><b>estrat\u00e9gia de venda<\/b><span style=\"font-weight: 400;\">, desde o <\/span><b>pr\u00e9<\/b><span style=\"font-weight: 400;\"> at\u00e9 o <\/span><b>p\u00f3s<\/b><span style=\"font-weight: 400;\"> venda, ele come\u00e7a desde <\/span><b>educar o p\u00fablico<\/b><span style=\"font-weight: 400;\">, explicando sobre seu servi\u00e7o e produto, desde o que \u00e9 chamado de <\/span><b>&#8220;evangeliza\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">&#8221; do p\u00fablico que \u00e9 quando o pr\u00f3prio <\/span><b>cliente\/p\u00fablico<\/b><span style=\"font-weight: 400;\"> vende e <\/span><b>defende<\/b><span style=\"font-weight: 400;\"> sua marca e empresa.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Falando mais especificamente sobre <\/span><b>marketing de influ\u00eancia<\/b><span style=\"font-weight: 400;\"> podemos pensar que naturalmente um influenciador digital j\u00e1 tem um <\/span><b>grande impacto<\/b><span style=\"font-weight: 400;\"> de influ\u00eancia na audi\u00eancia que o acompanha, \u00e9 poss\u00edvel notar sua influ\u00eancia no seu <\/span><b>engajamento<\/b><span style=\"font-weight: 400;\"> atrav\u00e9s de <\/span><b>coment\u00e1rios<\/b><span style=\"font-weight: 400;\"> e <\/span><b>intera\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\">, como <\/span><b>likes<\/b><span style=\"font-weight: 400;\"> e at\u00e9 mesmo men\u00e7\u00f5es em outras redes.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Hoje em dia, atrav\u00e9s de alguns <\/span><b>cliques<\/b><span style=\"font-weight: 400;\"> \u00e9 poss\u00edvel concluir uma compra, saber o que v\u00e1rias pessoas, at\u00e9 mesmo de cidades e pa\u00edses diferentes tem a dizer sobre a <\/span><b>loja<\/b><span style=\"font-weight: 400;\">, <\/span><b>produto<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>servi\u00e7o<\/b><span style=\"font-weight: 400;\"> a ser vendido, \u00e9 poss\u00edvel at\u00e9 mesmo <\/span><b>quantificar<\/b><span style=\"font-weight: 400;\"> a avalia\u00e7\u00e3o em notas, ou \u201cestrelas\u201d.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea tem a op\u00e7\u00e3o de comprar ou em uma loja com <\/span><b>avalia\u00e7\u00e3o de uma estrela<\/b><span style=\"font-weight: 400;\">, ou em outra loja com a <\/span><b>avalia\u00e7\u00e3o m\u00e1xima de cinco estrelas<\/b><span style=\"font-weight: 400;\">, <\/span><b>qual voc\u00ea escolheria?<\/b><\/p>\n<p>\u00a0<\/p>\n<p><b>Por que voc\u00ea escolheria a loja com mais estrelas?<\/b><span style=\"font-weight: 400;\"> Porque voc\u00ea confia nessa avalia\u00e7\u00e3o!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">O p\u00fablico que acompanha um determinado influenciador, o acompanha porque <\/span><b>confia na palavra<\/b><span style=\"font-weight: 400;\"> e na<\/span><b> propriedade<\/b><span style=\"font-weight: 400;\"> do influencer sobre o assunto, al\u00e9m de se sentir <\/span><b>conectado<\/b><span style=\"font-weight: 400;\"> e se <\/span><b>identificar<\/b><span style=\"font-weight: 400;\"> de forma <\/span><b>pessoal<\/b><span style=\"font-weight: 400;\">, pois esse p\u00fablico o acompanha a <\/span><b>todo momento<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sendo assim, entendendo melhor sobre o processo de <\/span><b>decis\u00e3o do consumidor<\/b><span style=\"font-weight: 400;\">, e estrat\u00e9gias de marketing, como entender as <\/span><b>sensa\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\"> geradas nesse momento de decis\u00e3o de compra, at\u00e9 o reconhecimento do<\/span><b> problema e solu\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> que levar\u00e1 a compra, at\u00e9 o <\/span><b>p\u00f3s venda<\/b><span style=\"font-weight: 400;\">, fazem parte da influ\u00eancia que pode ser gerada atrav\u00e9s dessa estrat\u00e9gia de marketing.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Por que as marcas contratam Influencers?<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Influencer ou Influenciador digital \u00e9 uma profiss\u00e3o ainda muito nova, mas que <\/span><b>veio para ficar!<\/b><span style=\"font-weight: 400;\"> Garotos e garotas-propaganda que vendem algum produto ou servi\u00e7o sempre existiram.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Antes os meios de comunica\u00e7\u00e3o eram basicamente <\/span><b>r\u00e1dio, TV, cinema e m\u00eddia impressa<\/b><span style=\"font-weight: 400;\">, onde esses garotos\/garotas-propagandas eram sempre muito parecidos, e hoje, com as <\/span><b>m\u00eddias sociais<\/b><span style=\"font-weight: 400;\">, houve uma diversifica\u00e7\u00e3o desses perfis, assim podendo <\/span><b>atingir a mais p\u00fablicos<\/b><span style=\"font-weight: 400;\"> que antes as m\u00eddias comuns n\u00e3o atingiam.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0Antes \u00e9ramos <\/span><b>impactados<\/b><span style=\"font-weight: 400;\"> com celebridades escolhidas pela pr\u00f3pria m\u00eddia, hoje <\/span><b>podemos escolher<\/b><span style=\"font-weight: 400;\"> por quem queremos ser impactados, o que causa mais <\/span><b>admira\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">, <\/span><b>proximidade<\/b><span style=\"font-weight: 400;\"> e <\/span><b>identifica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Com o influenciador certo, que realmente <\/span><b>se conecta<\/b><span style=\"font-weight: 400;\"> com seu p\u00fablico e com a sua marca \u00e9 muito mais f\u00e1cil ter um impacto de forma<\/span><b> assertiva<\/b><span style=\"font-weight: 400;\"> n\u00e3o s\u00f3 na venda, mas tamb\u00e9m no p\u00f3s venda, engajamento e relev\u00e2ncia para a marca.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">O influenciador tem uma forma de se comunicar com a audi\u00eancia que a pr\u00f3pria marca n\u00e3o conseguiria sem a <\/span><b>proximidade<\/b><span style=\"font-weight: 400;\"> que \u00e9 criada por eles. Isso explica o <\/span><b>porqu\u00ea das marcas contratarem influencers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E pensando em estrat\u00e9gias de marketing, \u00e9 preciso estar sempre <\/span><b>\u00e0 frente das tend\u00eancias<\/b><span style=\"font-weight: 400;\"> e do mercado, para n\u00e3o ficar para tr\u00e1s. O marketing de influ\u00eancia \u00e9 o que h\u00e1 de <\/span><b>mais moderno no marketing digital <\/b><span style=\"font-weight: 400;\">hoje. \u00c9 uma das <\/span><b>decis\u00f5es mais assertivas<\/b><span style=\"font-weight: 400;\"> para as empresas adotarem.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Uma das principais estrat\u00e9gias utilizadas pelas empresas para <\/span><b>aumentar as vendas<\/b><span style=\"font-weight: 400;\"> \u00e9 o marketing de influ\u00eancia. Pois trata- se de uma estrat\u00e9gia baseada na <\/span><b>identifica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> e no <\/span><b>envolvimento<\/b><span style=\"font-weight: 400;\"> de pessoas com <\/span><b>grande influ\u00eancia<\/b><span style=\"font-weight: 400;\"> nas redes sociais para promover um produto ou servi\u00e7o.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Essa estrat\u00e9gia tem se mostrado <\/span><b>extremamente eficaz<\/b><span style=\"font-weight: 400;\">, pois as pessoas tendem a confiar mais nas recomenda\u00e7\u00f5es feitas por quem j\u00e1 \u00e9 <\/span><b>reconhecido<\/b><span style=\"font-weight: 400;\"> e <\/span><b>influente<\/b><span style=\"font-weight: 400;\"> nas redes sociais do que em an\u00fancios tradicionais.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Al\u00e9m disso, o marketing de influ\u00eancia costuma ser muito mais barato do que outras formas de marketing tradicionais, como o TV ou o r\u00e1dio.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea chegou at\u00e9 aqui e ainda est\u00e1 se perguntando:<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Por que integrar influenciadores a sua marca?<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea <\/span><b>confiaria<\/b><span style=\"font-weight: 400;\"> s\u00f3 na opini\u00e3o da marca, falando que o produto dela \u00e9 o melhor?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Imagina agora que algu\u00e9m que tenha muitas caracter\u00edsticas parecidas com as suas, que voc\u00ea sente <\/span><b>seguran\u00e7a<\/b><span style=\"font-weight: 400;\"> e <\/span><b>proximidade<\/b><span style=\"font-weight: 400;\">, te indica essa mesma marca. Provavelmente voc\u00ea j\u00e1 estaria bem mais <\/span><b>suscet\u00edvel <\/b><span style=\"font-weight: 400;\">a confiar bem mais nessa mesma marca, n\u00e3o \u00e9 mesmo?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Mas esse n\u00e3o \u00e9 o \u00fanico ponto a se considerar para <\/span><b>integrar <\/b><span style=\"font-weight: 400;\">influenciadores \u00e0 sua marca.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Os influenciadores podem ajudar a entregar o que a marca est\u00e1 vendendo e <\/span><b>consolidar<\/b><span style=\"font-weight: 400;\"> a empresa, fazendo com que o p\u00fablico procurado por eles possam se conectar com a marca, atrav\u00e9s do influenciador digital.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Alguns dos <\/span><b>principais motivos <\/b><span style=\"font-weight: 400;\">s\u00e3o:<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transpar\u00eancia<\/b><span style=\"font-weight: 400;\"> e <\/span><b>confian\u00e7a<\/b><span style=\"font-weight: 400;\"> no influenciador.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Se <\/span><b>conectar com pessoas<\/b><span style=\"font-weight: 400;\"> e tornar em conjunto com elas seu produto <\/span><b>refer\u00eancia<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atrav\u00e9s de influenciadores criar uma <\/span><b>audi\u00eancia<\/b><span style=\"font-weight: 400;\"> com relacionamento e <\/span><b>autoridade<\/b><span style=\"font-weight: 400;\">, gerando sempre <\/span><b>novas convers\u00f5es<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2><b>Como escolher o influenciador certo para a sua marca?<\/b><\/h2>\n<figure id=\"attachment_3847\" aria-describedby=\"caption-attachment-3847\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-3847\" src=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?resize=860%2C860&#038;ssl=1\" alt=\"Como escolher o influenciador certo para a sua marca?\" width=\"860\" height=\"860\" srcset=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Como-escolher-o-influenciador-certo-para-a-sua-marca_.jpg?w=1720&amp;ssl=1 1720w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption id=\"caption-attachment-3847\" class=\"wp-caption-text\">Como escolher o influenciador certo para a sua marca? Fonte: <a href=\"https:\/\/www.freepik.com\/free-vector\/online-popularity-concept-illustration_13123843.htm#query=influencer&amp;position=39&amp;from_view=search&amp;track=sph\">Image by storyset<\/a> on Freepik<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Vamos compartilhar aqui <\/span><b>4 dicas valiosas<\/b><span style=\"font-weight: 400;\"> para n\u00e3o errar na escolha do influenciador para representar a sua marca!<\/span><\/p>\n<p><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Tenha objetivos bem definidos!<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea quer tornar sua marca mais conhecida, vender mais e ainda atingir novos p\u00fablicos \u00e9 preciso <\/span><b>estudar<\/b><span style=\"font-weight: 400;\"> muito bem quais s\u00e3o as suas <\/span><b>metas<\/b><span style=\"font-weight: 400;\">, antes de escolher quem ser\u00e1 o rosto que estampar\u00e1 a sua marca.<\/span><\/p>\n<p><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>O n\u00famero de seguidores n\u00e3o \u00e9 tudo.<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Antes de medir o sucesso de um influenciador pelo seu n\u00famero de seguidores, observe primeiro <\/span><b>dados mais importantes<\/b><span style=\"font-weight: 400;\">, como os que dizem respeito \u00e0 <\/span><b>capacidade de engajamento<\/b><span style=\"font-weight: 400;\"> e \u00e0 <\/span><b>qualidade de conte\u00fado<\/b><span style=\"font-weight: 400;\"> produzida por eles.<\/span><\/p>\n<p><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Aposte em quem cria conte\u00fados relevantes.<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ningu\u00e9m confia em uma pessoa que faz apenas publicidades, mas n\u00e3o gera conte\u00fado de <\/span><b>valor<\/b><span style=\"font-weight: 400;\">. Avalie se o influenciador aborda pautas do <\/span><b>seu segmento<\/b><span style=\"font-weight: 400;\"> e conversas com o p\u00fablico sobre <\/span><b>assuntos relevantes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><br \/><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Procure a Squad Social Lab.<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Procure a ag\u00eancia de influenciadores que <\/span><b>ouve suas dores<\/b><span style=\"font-weight: 400;\"> e busca <\/span><b>influenciadores que d\u00e3o match com o seu objetivo!<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Squad Social Lab<\/b><span style=\"font-weight: 400;\"> \u00e9 <\/span><b>especializada<\/b><span style=\"font-weight: 400;\"> em <\/span><b>campanhas<\/b><span style=\"font-weight: 400;\"> com <\/span><b>nano e micro influenciadores<\/b><span style=\"font-weight: 400;\"> (entre 5 e 50 mil seguidores).<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ficou interessado no <\/span><b>match perfeito<\/b><span style=\"font-weight: 400;\"> entre a sua <\/span><b>marca<\/b><span style=\"font-weight: 400;\"> e o <\/span><b>influenciador ideal<\/b><span style=\"font-weight: 400;\"> para <\/span><b>conectar<\/b><span style=\"font-weight: 400;\"> com o <\/span><b>seu p\u00fablico<\/b><span style=\"font-weight: 400;\">? N\u00e3o perde tempo e chama a <\/span><b>Squad<\/b><span style=\"font-weight: 400;\"> no <\/span><b><a href=\"https:\/\/bit.ly\/3qbZ5j0\" target=\"_blank\" rel=\"noopener\">Whtasapp<\/a>!<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ou manda um <\/span>e-mail<span style=\"font-weight: 400;\"> para <strong>social@squadsociallab.com.br<\/strong> que <\/span><b>vamos adorar fazer o match perfeito<\/b><span style=\"font-weight: 400;\"> para sua empresa!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing de Influ\u00eancia como o pr\u00f3prio nome j\u00e1 diz \u00e9 a uni\u00e3o do marketing com influ\u00eancia, mas qual influ\u00eancia? Explicamos tudo neste blog!<\/p>\n","protected":false},"author":1,"featured_media":3833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[71],"tags":[25,74,76,75,77],"class_list":["post-3806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-home","tag-marketing-de-influencia","tag-marketing-de-influencia-o-que-e","tag-o-que-e-marketing-de-influencia","tag-pra-que-serve-marketing-de-influencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing de Influ\u00eancia: O que \u00e9?<\/title>\n<meta name=\"description\" content=\"Marketing de Influ\u00eancia como o pr\u00f3prio nome j\u00e1 diz \u00e9 a uni\u00e3o do marketing com influ\u00eancia, mas qual influ\u00eancia? Explicamos tudo neste blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de Influ\u00eancia: O que \u00e9?\" \/>\n<meta property=\"og:description\" content=\"Marketing de Influ\u00eancia como o pr\u00f3prio nome j\u00e1 diz \u00e9 a uni\u00e3o do marketing com influ\u00eancia, mas qual influ\u00eancia? Explicamos tudo neste blog!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/\" \/>\n<meta property=\"og:site_name\" content=\"Squad Social Lab\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T20:11:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-14T20:26:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Squad Social Lab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Squad Social Lab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/\"},\"author\":{\"name\":\"Squad Social Lab\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/person\/3cee099ad560461d26685e3ab14eb289\"},\"headline\":\"Marketing de Influ\u00eancia: O que \u00e9?\",\"datePublished\":\"2022-10-13T20:11:25+00:00\",\"dateModified\":\"2022-10-14T20:26:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/\"},\"wordCount\":1617,\"publisher\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"Home\",\"marketing de influ\u00eancia\",\"marketing de influencia o que \u00e9\",\"o que \u00e9 marketing de influ\u00eancia\",\"pra que serve marketing de influ\u00eancia\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/\",\"url\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/\",\"name\":\"Marketing de Influ\u00eancia: O que \u00e9?\",\"isPartOf\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2022-10-13T20:11:25+00:00\",\"dateModified\":\"2022-10-14T20:26:52+00:00\",\"description\":\"Marketing de Influ\u00eancia como o pr\u00f3prio nome j\u00e1 diz \u00e9 a uni\u00e3o do marketing com influ\u00eancia, mas qual influ\u00eancia? Explicamos tudo neste blog!\",\"breadcrumb\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280,\"caption\":\"Marketing de Influ\u00eancia: O que \u00e9? Fonte: Image by pikisuperstar on Freepik\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/squadsociallab.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing de Influ\u00eancia: O que \u00e9?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#website\",\"url\":\"https:\/\/squadsociallab.com.br\/blog\/\",\"name\":\"Squad Social Lab\",\"description\":\"Marketing de Influ\u00eancia - Conectamos grandes marcas e empresas a pessoas extraordin\u00e1rias que criam engajamento real!\",\"publisher\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/squadsociallab.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#organization\",\"name\":\"Squad Social Lab\",\"url\":\"https:\/\/squadsociallab.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/03\/logo-color.png?fit=754%2C230&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/03\/logo-color.png?fit=754%2C230&ssl=1\",\"width\":754,\"height\":230,\"caption\":\"Squad Social Lab\"},\"image\":{\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/person\/3cee099ad560461d26685e3ab14eb289\",\"name\":\"Squad Social Lab\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4393aaba2d8a80336c59fe60dd310d90?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4393aaba2d8a80336c59fe60dd310d90?s=96&d=blank&r=g\",\"caption\":\"Squad Social Lab\"},\"sameAs\":[\"https:\/\/squadsociallab.com.br\/blog\"],\"url\":\"https:\/\/squadsociallab.com.br\/blog\/author\/contato_7anbwvbl\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing de Influ\u00eancia: O que \u00e9?","description":"Marketing de Influ\u00eancia como o pr\u00f3prio nome j\u00e1 diz \u00e9 a uni\u00e3o do marketing com influ\u00eancia, mas qual influ\u00eancia? Explicamos tudo neste blog!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/","og_locale":"pt_BR","og_type":"article","og_title":"Marketing de Influ\u00eancia: O que \u00e9?","og_description":"Marketing de Influ\u00eancia como o pr\u00f3prio nome j\u00e1 diz \u00e9 a uni\u00e3o do marketing com influ\u00eancia, mas qual influ\u00eancia? Explicamos tudo neste blog!","og_url":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/","og_site_name":"Squad Social Lab","article_published_time":"2022-10-13T20:11:25+00:00","article_modified_time":"2022-10-14T20:26:52+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg","type":"image\/jpeg"}],"author":"Squad Social Lab","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Squad Social Lab","Est. tempo de leitura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#article","isPartOf":{"@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/"},"author":{"name":"Squad Social Lab","@id":"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/person\/3cee099ad560461d26685e3ab14eb289"},"headline":"Marketing de Influ\u00eancia: O que \u00e9?","datePublished":"2022-10-13T20:11:25+00:00","dateModified":"2022-10-14T20:26:52+00:00","mainEntityOfPage":{"@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/"},"wordCount":1617,"publisher":{"@id":"https:\/\/squadsociallab.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1","keywords":["Home","marketing de influ\u00eancia","marketing de influencia o que \u00e9","o que \u00e9 marketing de influ\u00eancia","pra que serve marketing de influ\u00eancia"],"articleSection":["Blog"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/","url":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/","name":"Marketing de Influ\u00eancia: O que \u00e9?","isPartOf":{"@id":"https:\/\/squadsociallab.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#primaryimage"},"image":{"@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1","datePublished":"2022-10-13T20:11:25+00:00","dateModified":"2022-10-14T20:26:52+00:00","description":"Marketing de Influ\u00eancia como o pr\u00f3prio nome j\u00e1 diz \u00e9 a uni\u00e3o do marketing com influ\u00eancia, mas qual influ\u00eancia? Explicamos tudo neste blog!","breadcrumb":{"@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#primaryimage","url":"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1","width":1920,"height":1280,"caption":"Marketing de Influ\u00eancia: O que \u00e9? Fonte: Image by pikisuperstar on Freepik"},{"@type":"BreadcrumbList","@id":"https:\/\/squadsociallab.com.br\/blog\/marketing-de-influencia-o-que-e\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/squadsociallab.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing de Influ\u00eancia: O que \u00e9?"}]},{"@type":"WebSite","@id":"https:\/\/squadsociallab.com.br\/blog\/#website","url":"https:\/\/squadsociallab.com.br\/blog\/","name":"Squad Social Lab","description":"Marketing de Influ\u00eancia - Conectamos grandes marcas e empresas a pessoas extraordin\u00e1rias que criam engajamento real!","publisher":{"@id":"https:\/\/squadsociallab.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/squadsociallab.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/squadsociallab.com.br\/blog\/#organization","name":"Squad Social Lab","url":"https:\/\/squadsociallab.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/03\/logo-color.png?fit=754%2C230&ssl=1","contentUrl":"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/03\/logo-color.png?fit=754%2C230&ssl=1","width":754,"height":230,"caption":"Squad Social Lab"},"image":{"@id":"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/person\/3cee099ad560461d26685e3ab14eb289","name":"Squad Social Lab","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/squadsociallab.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4393aaba2d8a80336c59fe60dd310d90?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4393aaba2d8a80336c59fe60dd310d90?s=96&d=blank&r=g","caption":"Squad Social Lab"},"sameAs":["https:\/\/squadsociallab.com.br\/blog"],"url":"https:\/\/squadsociallab.com.br\/blog\/author\/contato_7anbwvbl\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Marketing-de-Influencia_-O-que-e_-scaled.jpg?fit=1920%2C1280&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/posts\/3806"}],"collection":[{"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/comments?post=3806"}],"version-history":[{"count":47,"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/posts\/3806\/revisions"}],"predecessor-version":[{"id":4356,"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/posts\/3806\/revisions\/4356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/media\/3833"}],"wp:attachment":[{"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/media?parent=3806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/categories?post=3806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/squadsociallab.com.br\/blog\/wp-json\/wp\/v2\/tags?post=3806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}