{"id":3933,"date":"2022-10-13T21:58:10","date_gmt":"2022-10-13T21:58:10","guid":{"rendered":"https:\/\/squadsociallab.com.br\/blog\/?p=3933"},"modified":"2022-10-14T20:12:06","modified_gmt":"2022-10-14T20:12:06","slug":"quantos-influenciadores-existem-no-brasil","status":"publish","type":"post","link":"https:\/\/squadsociallab.com.br\/blog\/quantos-influenciadores-existem-no-brasil\/","title":{"rendered":"Quantos influenciadores existem no Brasil?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3933\" class=\"elementor elementor-3933\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f1139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f1139\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55183f83\" data-id=\"55183f83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-206c2c3e elementor-widget elementor-widget-text-editor\" data-id=\"206c2c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h1><b>Quantos influenciadores existem no Brasil?<\/b><\/h1>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Quantos influenciadores existem no Brasil? <\/span><b>Mais de 500 mil influenciadores digitais<\/b><span style=\"font-weight: 400;\">, segundo uma <\/span><b>pesquisa da Nielsen<\/b><span style=\"font-weight: 400;\">, entenda melhor os dados da pesquisa.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>\u00c9 muito dif\u00edcil estimar ao certo<\/b><span style=\"font-weight: 400;\"> quantos influenciadores existem no Brasil, at\u00e9 porque \u00e9 <\/span><b>dif\u00edcil estimar primeiramente o que diferencia um influenciador<\/b><span style=\"font-weight: 400;\"> de um usu\u00e1rio comum.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Somos <\/span><b>influenciados<\/b><span style=\"font-weight: 400;\"> e <\/span><b>influenciamos<\/b><span style=\"font-weight: 400;\"> opini\u00f5es e decis\u00f5es a todo momento, e hoje com a normaliza\u00e7\u00e3o das redes sociais no dia a dia conseguimos compartilhar e opinar para <\/span><b>milhares de pessoas<\/b><span style=\"font-weight: 400;\"> ao mesmo tempo ou para <\/span><b>pequenos grupos seletos<\/b><span style=\"font-weight: 400;\"> de nosso interesse.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Continue lendo mais sobre esse assunto no blog Marketing de Influ\u00eancia: O que \u00e9?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ent\u00e3o neste texto vamos focar em algumas pesquisas em que podemos nos basear para obter esses dados.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Brasil 1\u00ba lugar no ranking mundial em compras online em que os influenciadores s\u00e3o relevantes na tomada de decis\u00e3o<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><b>Brasil<\/b><span style=\"font-weight: 400;\"> est\u00e1 em <\/span><b>primeiro lugar no ranking mundial <\/b><span style=\"font-weight: 400;\">em que os<\/span><b> influenciadores s\u00e3o mais relevantes<\/b><span style=\"font-weight: 400;\"> para <\/span><b>tomadas de decis\u00e3o<\/b><span style=\"font-weight: 400;\"> em <\/span><b>compras online<\/b><span style=\"font-weight: 400;\">, segundo pesquisa divulgada pela <\/span><b>Cupom V\u00e1lido<\/b><span style=\"font-weight: 400;\">, uma plataforma de cupons, com dados fornecidos pela <\/span><b>Statista<\/b><span style=\"font-weight: 400;\"> e <\/span><b>HootSuite<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>De acordo com os dados da pesquisa:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mais de 43%<\/b><span style=\"font-weight: 400;\"> j\u00e1 realizaram uma compra que foi motivada por um influencer ou uma celebridade no <\/span><b>Brasil<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Em outros pa\u00edses como na <\/span><b>China <\/b><span style=\"font-weight: 400;\">esse n\u00famero cai para<\/span><b> 34%<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguido pela <\/span><b>R\u00fassia<\/b><span style=\"font-weight: 400;\"> com <\/span><b>18%<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E s\u00f3 depois vem os <\/span><b>EUA <\/b><span style=\"font-weight: 400;\">no ranking com <\/span><b>17%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ainda <\/span><b>de acordo com as pesquisas<\/b><span style=\"font-weight: 400;\">, no Brasil h\u00e1 <\/span><b>mais de 150 milh\u00f5es de usu\u00e1rios de redes sociais<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Quantos influenciadores existem no Brasil, no Instagram?<\/b><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">S\u00f3 no<\/span><b> Instagram <\/b><span style=\"font-weight: 400;\">o n\u00famero estimado de influenciadores dentro da rede social \u00e9 de <\/span><b>10, 5 milh\u00f5es <\/b><span style=\"font-weight: 400;\">com uma m\u00e9dia de pelo menos<\/span><b> mil seguidores cada<\/b><span style=\"font-weight: 400;\">, segundo uma pesquisa da Nielsen, contabilizando postagens realizadas entre <\/span><b>novembro de 2021 e abril de 2022<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">A pesquisa foi feita com base nas redes:<\/span><b> Instagram<\/b><span style=\"font-weight: 400;\">, <\/span><b>Tik Tok<\/b><span style=\"font-weight: 400;\"> e <\/span><b>Youtube<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Contabilizando as tr\u00eas<\/b><span style=\"font-weight: 400;\">, o <\/span><b>Brasil ocupa o segundo lugar<\/b><span style=\"font-weight: 400;\">, atr\u00e1s apenas dos Estados Unidos, onde \u00e9 estimado 13,5 milh\u00f5es de influencers.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>Mais Influenciadores que engenheiros civis e dentistas\u00a0<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Segundo pesquisas da multinacional de informa\u00e7\u00e3o Nielsen;<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mais de 500 mil influenciadores digitais<\/b><span style=\"font-weight: 400;\">, \u00e9 o n\u00famero que temos no Brasil<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para dados comparativos, no <\/span><b>Brasil temos 455 mil engenheiros civis<\/b><span style=\"font-weight: 400;\"> e <\/span><b>374 mil dentistas formados<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O n\u00famero de influenciadores <\/span><b>chega a empatar com o n\u00famero de m\u00e9dicos<\/b><span style=\"font-weight: 400;\"> no Brasil que \u00e9 de <\/span><b>502 mil m\u00e9dicos<\/b><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">A maioria dos influenciadores \u00e9 formada por <\/span><b>pessoas comuns<\/b><span style=\"font-weight: 400;\"> que entram nas redes para <\/span><b>expressar <\/b><span style=\"font-weight: 400;\">e <\/span><b>compartilhar<\/b><span style=\"font-weight: 400;\"> suas ideias e tamb\u00e9m <\/span><b>vender produtos<\/b><span style=\"font-weight: 400;\"> e <\/span><b>servi\u00e7os<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Um usu\u00e1rio com pelo menos <\/span><b>10 mil seguidores<\/b><span style=\"font-weight: 400;\"> que fa\u00e7a <\/span><b>algum tipo de publicidade<\/b><span style=\"font-weight: 400;\"> j\u00e1 se encaixa no aspecto de<\/span><b> influenciador<\/b><span style=\"font-weight: 400;\">, segundo o <\/span><b>jornal Folha de S\u00e3o Paulo<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><b>Pesquisa de crescimento dos Influenciadores<\/b><\/h2>\n<figure id=\"attachment_3935\" aria-describedby=\"caption-attachment-3935\" style=\"width: 7730px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-3935\" src=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?resize=860%2C860&#038;ssl=1\" alt=\"Pesquisa de crescimento dos Influenciadores\" width=\"860\" height=\"860\" srcset=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?w=7730&amp;ssl=1 7730w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?w=1720&amp;ssl=1 1720w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/Pesquisa-de-crescimento-dos-Influenciadores.jpg?w=2580&amp;ssl=1 2580w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption id=\"caption-attachment-3935\" class=\"wp-caption-text\">Pesquisa de crescimento dos Influenciadores Fonte: <a href=\"https:\/\/www.freepik.com\/free-vector\/viral-content-abstract-concept-illustration_12290987.htm#query=crescimento%20influenciadores&amp;position=36&amp;from_view=search&amp;track=ais\">Image by vectorjuice<\/a> on Freepik<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A pesquisa da Nielsen estima ainda que o <\/span><b>crescimento no marketing de influ\u00eancia<\/b><span style=\"font-weight: 400;\"> vai crescer <\/span><b>53%<\/b><span style=\"font-weight: 400;\"> entre <\/span><b>2021<\/b><span style=\"font-weight: 400;\"> e <\/span><b>2022<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Por\u00e9m <\/span><b>86% dos anunciantes da base de contatos<\/b><span style=\"font-weight: 400;\"> da pesquisa da Nielsen consideram um <\/span><b>desafio encontrar o influenciador certo <\/b><span style=\"font-weight: 400;\">para sua empresa.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Isso talvez seja explicado porque aqui no Brasil <\/span><b>n\u00e3o possui muitos impedimentos<\/b><span style=\"font-weight: 400;\"> para seguir uma<\/span><b> carreira de influenciador <\/b><span style=\"font-weight: 400;\">e come\u00e7ar a ganhar dinheiro, enquanto para ingressar em um mercado empresarial j\u00e1 \u00e9 exigido muito mais.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><b>O mercado de influenciadores ir\u00e1 movimentar cerca de R$16,4 bilh\u00f5es<\/b><\/h3>\n<figure id=\"attachment_3937\" aria-describedby=\"caption-attachment-3937\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-3937\" src=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?resize=860%2C860&#038;ssl=1\" alt=\"O mercado de influenciadores ir\u00e1 movimentar cerca de R$16,4 bilh\u00f5es\" width=\"860\" height=\"860\" srcset=\"https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?resize=700%2C700&amp;ssl=1 700w, https:\/\/i0.wp.com\/squadsociallab.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-mercado-de-influenciadores-ira-movimentar-cerca-de-R164-bilhoes.jpg?w=1720&amp;ssl=1 1720w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><figcaption id=\"caption-attachment-3937\" class=\"wp-caption-text\">O mercado de influenciadores ir\u00e1 movimentar cerca de R$16,4 bilh\u00f5es Fonte: Image by <a href=\"https:\/\/www.freepik.com\/free-vector\/social-media-marketing-concept_6702717.htm#query=crescimento%20influenciadores&amp;position=9&amp;from_view=search&amp;track=ais\">Freepik<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Segundo o site <\/span><b>Influencer Marketing Hub (IMH) <\/b><span style=\"font-weight: 400;\">esse valor de <\/span><b>R$16,4 bilh\u00f5es<\/b><span style=\"font-weight: 400;\"> ter\u00e1 um <\/span><b>aumento de 19%<\/b><span style=\"font-weight: 400;\"> em rela\u00e7\u00e3o ao ano anterior.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">A pesquisa foi realizada com <\/span><b>duas mil ag\u00eancias<\/b><span style=\"font-weight: 400;\">, <\/span><b>marcas<\/b><span style=\"font-weight: 400;\"> e <\/span><b>profissionais<\/b><span style=\"font-weight: 400;\"> da \u00e1rea.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">O mercado de influenciadores j\u00e1 n\u00e3o \u00e9 algo novo \u00e9 um mercado de trabalho como outros, pois <\/span><b>ser um influenciador digital j\u00e1 se tornou uma profiss\u00e3o<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ser um influenciador digital j\u00e1 passou da imagem que se criava de uma <\/span><b>\u201cblogueirinha\u201d<\/b><span style=\"font-weight: 400;\"> que s\u00f3 vai em lugares caros e chiques.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Existem<\/span><b> muitos nichos diferentes<\/b><span style=\"font-weight: 400;\"> sendo explorados por diversos influenciadores em diversas plataformas.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Voc\u00ea j\u00e1 \u00e9 um influenciador? <\/b><span style=\"font-weight: 400;\">Ou<\/span><b> se convenceu a ser<\/b><span style=\"font-weight: 400;\"> pelo que apontam <\/span><b>as pesquisas<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>Ent\u00e3o venha fazer parte do nosso time de influenciadores! <\/b><span style=\"font-weight: 400;\">Entre em contato com a nossa equipe atrav\u00e9s do <\/span><a href=\"https:\/\/bit.ly\/3qbZ5j0\" target=\"_blank\" rel=\"noopener\"><b>Whatsapp<\/b><\/a><span style=\"font-weight: 400;\"> ou do nosso<\/span> e-mail <b>social@squadsociallab.com.br <\/b><span style=\"font-weight: 400;\">e fa\u00e7a parte do nosso mailing!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>Squad Social Lab<\/b><span style=\"font-weight: 400;\"> \u00e9 uma <\/span><b>martech<\/b><span style=\"font-weight: 400;\"> especializada em campanhas com <\/span><b>nano e micro influenciadores<\/b><span style=\"font-weight: 400;\"> (entre 5 e 50 mil seguidores).<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quantos influenciadores existem no Brasil? Mais de 500 mil influenciadores digitais, segundo uma pesquisa da Nielsen, entenda!<\/p>\n","protected":false},"author":1,"featured_media":3941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[71],"tags":[25],"class_list":["post-3933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quantos influenciadores existem no Brasil?<\/title>\n<meta name=\"description\" content=\"Quantos influenciadores existem no Brasil? 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